Every quinceañera deserves her own story.

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Once Upon a Princess Expo — Utah's Premier Quinceañera Showcase
Chapter One

The Expo

A one-day celebration of quinceañera culture: runway shows, editorial photo shoots, live music, and a marketplace of the region's most sought-after vendors.

Chapter Two

Meet the Finalists

Twenty-five young women were cast for the campaign. Three will be crowned the face of Once Upon a Princess — the rest shine as the heart of our story.

Scarlett
Scarlett
Samantha
Samantha
Kiara
Kiara

Expo giveaway

Your story could win something special.

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Chapter Five

From the Blog

Casting, dress fittings, runway preparation, and every chapter leading up to the big day.

From 25 to Royalty: Inside the Once Upon a Princess Casting Journey
Campaign Story

From 25 to Royalty: Inside the Once Upon a Princess Casting Journey

Twenty-five finalists stepped into the spotlight. Here is how the Once Upon a Princess casting journey began.

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Meet the Faces of Once Upon a Princess: Kiara, Samantha & Scarlett
Finalist Story

Meet the Faces of Once Upon a Princess: Kiara, Samantha & Scarlett

Meet Kiara, Samantha, and Scarlett—and the finalists training beside them for the November runway.

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Trying On the Dream: Behind the Scenes at Santa Clarita
Behind the Scenes

Trying On the Dream: Behind the Scenes at Santa Clarita

Inside the first official dress fitting with our campaign faces and silhouettes at a premier Utah boutique.

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On Instagram

In motion

The story behind the crown.

Casting calls, final tryouts, and the moments that bring Once Upon a Princess to life—one Reel at a time.

Chapter

Begin your story

Whether you are a vendor ready to join the expo or a family beginning to plan, we would love to hear from you.

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