About Once Upon a Princess

Once Upon a Princess is Utah's premier quinceañera showcase — a curated live experience where families planning a quinceañera meet the artisans who will shape their celebration. Part fashion show, part editorial production, and part marketplace, the expo brings together dress boutiques, stylists, photographers, caterers, and specialty vendors under one roof for a single unforgettable day.

The expo is built for families beginning the journey toward a quinceañera and for the vendors who serve them. Families discover trusted local professionals, watch designer runway shows, and gather inspiration from editorial photo shoots. Vendors gain a stage to present their work to tens of thousands of families across the region, with partnership tiers that include fashion-show participation, cinematic video, and social promotion.

Once Upon a Princess is produced by a dedicated team of event producers, stylists, and storytellers passionate about celebrating quinceañera culture. Through the Quince Compass directory and our annual expo, we help every girl write her own story.